+ Applied “Aqua Booster Technology,” which boosts the UV protecting effect on contact with water or sweat
+ Succeeded in applying Aqua Booster Technology to a gel base; applied it to the entire ANESSA suncare product line
+ Applied Aqua Booster Technology to a new comfortable formula for sensitive skin and applied it to ANESSA MILD type
+ Developed Beauty Booster Technology that makes the skin more beautiful on contact with sweat or water and applied it to ANESSA makeup items

+ Launched the ANESSA sunscreen dedicated brand
+ Led the world by indicating PA (Protection Grade
of UVA) in the Japanese cosmetics industry; zinc oxide effective for protecting UVA was applied to ANESSA
+ Developed highly transparent zinc oxide in petal form and applied it to ANESSA
+ Developed sunscreen that eliminated the need for a dedicated cleansing product
+ Developed the “360º Protect Technology” that makes the coating film uniform and boosts protecting efficiency

+ Shiseido began research on UV rays
+ Shiseido launched its first sunscreen “Uviolin”
+ Presented the adverse effects of the UV rays on the skin;
organized an international symposium: “Seminar on Light and Skin”
+ Indicated SPF (Sun Protection Factor) for the first time in Japan; launched Shiseido Sunscreen
+ Began indicating UVA blocking effect (PFA) (Protection Factor of UVA); launched Shiseido Intercept Sunscreen Milky + The Japanese cosmetics industry unified SPF measurement methods